Hey, I'm Alisha, a Growth Marketer with ten years of broad experience.
You've made it to the interactive (and more fun) version of my portfolio. Introducing myself and the work I do can be complex, given the breadth of responsibilities and the cross-over between typical roles. But I'll give it a go.
Below is a summary of skills I've acquired in both employment and freelance roles. From lead generation for a financial firm to revenue-driving strategies for consumer brands, I've explored all areas of marketing. Give me a problem, I'll find a solution.
For you, this could mean keeping growth efforts in-house and cost effective with someone who can conceptualise an idea as well as execute it. For others, integrating AI and streamlining software is another. Constant curiosity has fuelled my experiences and skillset. I'm never sat still.
If there's one key takeaway it's this: I'm both a strategic and hands-on marketer, focused on sustainable growth, lean operations and system enablement.
Now? I'm looking for a role that encourages innovation, audacious goals and allows my nimble, adaptive marketing skills to thrive.
Generalist Marketing
GROWTH STRATEGY ● Work
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
GROWTH STRATEGY ● A room of ideas, transformed.
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
COMMUNICATIONS ● A room of ideas, transformed.
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
GROWTH STRATEGY ● A room of ideas, transformed.
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
GROWTH STRATEGY ● A room of ideas, transformed.
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
GROWTH STRATEGY ● A room of ideas, transformed.
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
GROWTH STRATEGY ● A room of ideas, transformed.
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
Approach
GROWTH STRATEGY ● Work
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
Approach
GROWTH STRATEGY ● Work
Business owners, eComm founders, executives and CEO's—all with the same goal: more leads, more clients, more revenue. I listen, plan and present a strategy that aligns future goals with current resources.
AI and automation platforms
If there's a task that can be optimised, a system that can be refined, or an automation to be run—I'm first in line. I've been building comprehensive workflows, integrating AI-backed solutions and building agents for the past three years. There's rarely an update I don't know of, or a solution I can't build. I'm confident across Claude's Cowork, ChatGPT 5.5, Gemini and the many hundreds of apps built upon the same infrastructure.
Systems, solutions and software
Building systems typically starts with a multifaceted CRM. My go-to choices are Hubspot, Go High Level and Pipedrive (CRMs). For anything outside of the functions within those CRMs, I use Shopify, Lightspeed (eCommerce), Klayivo, MailChimp (Email Marketing), Gorgias, Zendesk (Interaction), Notion, Slack, Asana, Trello (Internal Comms and Project Management)
Industry-specific experience
My first exposure to work was within property. My parents had careers in property management and sales, acquiring small rent rolls and building them until moving into development. Naturally, I found myself working within property, capital raising, project marketing, brand positioning and more. After formally studying marketing, design and law, I've branched out into operations, financial systems, app builds, CRM deployment, digital transformation and website development with a focus on communications and compliance. Sounds a bit 'wordy', but that's what happens when learning everything becomes an obsession.
Fifteen years of cumulative experience across these industries means I'm best positioned for B2B/B2C eCommerce brands or client-focused professional service firms.
Neurologically Curious AI
This is the next logical step in what it means to be a 'marketer.' For every 10 pieces of AI slop, there's 100 meaningful applications that could change the way we work.
This is the next logical step in what it means to be a 'marketer.'
For every 10 pieces of AI slop, there's 100 meaningful applications that could change the way we work.